The video displays a user-experience oriented product–the Samsung GALAXY Note 10.1 in an authentic way, showing that it provides endless possibilities to elevate a user’s creativity and productivity. This brought to us the idea of “Design Experiences”, the importance of constantly improving user experience with design thinking, especially in the digital products market, which is extremely competitive and ever-changing.
There are plenty of reasons for companies to engage in designing experiences, Apple, with its superior user experience design, has proven a great success world wide, even set the standard for competition in many ways for the tablets,such as multitasking as it shows in the video. According to one Wall Street Journal article,Apple by far shares 68% of world market share by operating system the second quarter this year, there is still long way to go for Microsoft to catch up with it, which again calls for the implication of the design thinking through the entire organization. Also, better user experience has proven to yield better ROI, which is the ultimate goal for any business.
But how do we design the “best” user experience? As a marketer, the one most important thing is understand customers. This understanding is not accomplished just by designing questionnaires and coordinating surveys, but by really thinking about who are the customers and what do they want on their ground.
When we really understand the customer, it is time to imply the design thinking in every aspect of our product/service, what we are able to provide should go beyond what our customers states they want. By defining their needs, we would become the leader in whatever we are doing, just like what Apple has done successfully in the mobile/tablet/personal computer category. Better user experience is the core concept that drives the growth of Apple ultimately.
What we would accomplish with “Design best experiences” in the end is better ROI. The result could be measured differently, depending on the industry/business the organization is in.
“Any intelligent fool can make things bigger and more complex… It takes a touch of genius – and a lot of courage to move in the opposite direction. ” —Albert Einstein